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Trends, Styles, and the Evolution of Hip-Hop in the 2010s:
The 2010s was a transformative period for hip-hop, as it continued to evolve and push artistic boundaries.
3 May 2024
From the rise of new subgenres to the emergence of groundbreaking artists, hip-hop experienced a renaissance that reshaped hip-hop culture. Let's explore the trends, styles, and evolution of hip-hop in the 2010s:
One of the defining trends of the 2010s was the mainstream explosion of trap music. Originating in the Southern United States, trap music gained popularity for its hard-hitting beats, gritty lyrics, and trap-inspired production. Artists like Gucci Mane, Future, and Migos led the charge, mixing trap elements with new hooks and trippy melodies. Trap became a dominant force in hip-hop, influencing both mainstream and underground artists.
The 2010s also witnessed the rise of Soundcloud rap, a subgenre characterized by its lo-fi production, and raw lyricism. Artists like XXXTentacion, Lil Uzi Vert, and Lil Peep gained traction through online platforms like Soundcloud and YouTube, bypassing traditional industry channels and cultivating dedicated fan bases. Soundcloud rap embraced authenticity.
Alongside the rise of Soundcloud rap came the emergence of mumble rap, a subgenre criticized for its unintelligible lyrics and emphasis on melody over lyricism. Artists like Lil Yachty, Future, and Playboi Carti faced backlash from purists who viewed mumble rap as a departure from the genre's roots. Despite the controversy, mumble rap found commercial success and became a significant element of music.
Amidst the rise of trap and Soundcloud rap, conscious hip-hop experienced a resurgence in the 2010s. Artists like Kendrick Lamar, J. Cole, and Chance the Rapper gained acclaim for their socially conscious lyrics, introspective storytelling, and commitment to addressing issues such as racial inequality, police brutality, and mental health. Albums like Kendrick Lamar's "To Pimp a Butterfly," J. Cole's "2014 Forest Hills Drive," and Chance the Rapper's "Coloring Book" received widespread critical acclaim and reinvigorated the conversation around conscious hip-hop.
The 2010s saw hip-hop increasingly intersecting with other genres, resulting in a fusion of styles and sounds. Artists like Kanye West, Travis Scott, and Childish Gambino blurred the lines between hip-hop, R&B, electronic music, and rock, creating albums that challenged notions of what hip-hop could be.
The advent of streaming platforms like Spotify, Apple Music, and Tidal revolutionised the music industry in the 2010s, providing artists with new avenues for distribution and consumption. Hip-hop artists capitalised on the streaming revolution, releasing music directly to their fans without the need for traditional record labels. Streaming also democratised access to music, allowing underground artists to reach global audiences and bypass gatekeepers.
Hip-hop's influence transcended geographical boundaries in the 2010s, becoming a global phenomenon. International artists like Skepta (UK), BTS (South Korea), and J Balvin (Colombia) achieved international success and collaborated with American hip-hop artists, contributing to the global expansion.
The 2010s were a transformative decade for hip-hop, marked by innovation, controversy, and cultural influence. From the rise of trap music and Soundcloud rap to the resurgence of conscious hip-hop and the blurring of boundaries, hip-hop continues to evolve.